When it comes to driving consumer decisions about a range of products and services, the Internet is by far the most influential media channel – but marketers have yet to capitalize on that influence.

That is the central finding of the 2010 Digital Influence Index, released today by Fleishman-Hillard International Communications in conjunction with Harris Interactive.

The study also measures several key aspects of consumers’ use of the Internet, from media consumption patterns, to the degree of adoption of various digital behaviors, to involvement with online social networking. Now in its second year, the Index has expanded to include 48 percent of the global online population, spanning France, Germany, the United Kingdom, Canada, China, Japan and the United States. Continue Reading


TwitterTwitter is at a very important crossroads – fix their platform stability issues or alienate the core of their users.

The past few weeks have seen numerous crashes, leading to an increasing crescendo of disapproval against how the site is being managed – including celebrity users of the site.

Radio 1 DJ Chris Moyles said live on air this morning that he was getting fed up and that if it continues he, and others, will simply “lose interest”. Continue Reading


Welsh FlagI’ve just quit smoking. Put out my last fag 10 minutes ago. That’s it. No more.

I’m not expecting praise from the anti-smoking brigade of do-gooder liberals. And I’m not wanting condemnation from the increasingly insignificant bunch of people who claim protecting people from second-hand smoke is an infringement of their civil liberties (frankly they just can’t be bothered getting off their ass to go outside).

The reasons for quitting then? The fact that I feel like a social leper. The fact that I’ll spend around £14k on smoking in the next 10 years. The fact it’s not conducive to a long life. Plus a whole load of other facts brought to my attention on a daily basis in print, TV, radio, online and mobile. Continue Reading


A55 anguish There’s one road I use regularly with my commute to work – the A55 in North Wales. (However, that’s kind of irrelevant as what I’m going to talk about applies to every road in Britain. Possibly every road in the world.)

In the winter it’s busy. In the summer, it’s simply impossible. That’s why the Welsh government is prepared to spend millions of our hard-earned pounds on making the thing wider/straighter etc.

Read the full version at www.sheps.co


A Wales-led European project on digital collaboration ‘DE-LAN’ is launched in Brussels today by Deputy First Minister for Wales Ieuan Wyn Jones and Robert Madelin, Director General for Information Society and Media, European Commission, aiming to explore the economic opportunities presented by online collaboration between business.

Nine European partners will investigate how digital collaboration can benefit small and medium sized enterprises (SMEs) through ‘DE-LAN’, which stands for ‘Digital Ecosystems-Learning Application Network’. Continue Reading