When it comes to driving consumer decisions about a range of products and services, the Internet is by far the most influential media channel – but marketers have yet to capitalize on that influence.
That is the central finding of the 2010 Digital Influence Index, released today by Fleishman-Hillard International Communications in conjunction with Harris Interactive.
The study also measures several key aspects of consumers’ use of the Internet, from media consumption patterns, to the degree of adoption of various digital behaviors, to involvement with online social networking. Now in its second year, the Index has expanded to include 48 percent of the global online population, spanning France, Germany, the United Kingdom, Canada, China, Japan and the United States. Continue Reading