Twitter is at a very important crossroads – fix their platform stability issues or alienate the core of their users.
The past few weeks have seen numerous crashes, leading to an increasing crescendo of disapproval against how the site is being managed – including celebrity users of the site.
Radio 1 DJ Chris Moyles said live on air this morning that he was getting fed up and that if it continues he, and others, will simply “lose interest”.The company has said they plan to stabilise their site after it experienced periods of downtime in the last few weeks due to increased traffic as users followed World Cup events on the site.
In its blog, Twitter has promised to make changes over the next two weeks to make the site more reliable. However, the company may also have to shut the service down as it carries out maintenance but has said it will give advance notice if this is due to occur during any football games.
This is the first serious crisis Twitter has faced. How they deal with it will show the world if they are a serious digital business to be reckoned with, or just a passing fad.
