Apple’s new advertising platform iAds, which debuts on July 1st, is expected to obtain almost half of the mobile advertising market by the end of 2010, as firms have already committed $60 million (£41 million) to the platform.
Companies such as Chanel, Nissan, The Walt Disney Studios and Citi will be using the new platform for mobile ad campaigns in the second half of this year. Continue Reading
Apple’s magical new iPad will be available in all 221 US Apple retail stores and most Best Buy stores this Saturday, April 3.
The mobile applications explosion is being predicted to continue over the next two years.
A study done for apps store Getjar said the market will grow to $17.5bn (£12bn) by 2012.
Apple’s tablet computer, the iPad, has already become a target for BlackHat SEO poisoning attacks, security researchers say.
Despite the official unveiling of the Apple iPad just two days ago, hackers are already starting to exploit the news – and the upsurge of search terms on Google and Bing related to the release – by launching SEO attacks that ultimately put their own phishing Web sites at the top of search engine results pages (SERPs), according to security experts at Websense.
Microsoft and Apple are reportedly discussing the possibility of changing the iPhone’s default search engine from Google to Bing. Such a change could have dramatic implications in the rapidly-expanding mobile search marketplace.
BusinessWeek quotes anonymous sources as saying that “talks have been under way for weeks,” and that Microsoft was a “pawn” in the deepening feud between Apple and Google. The competition has been cracnked up since Google launched its Android OS and Nexus One smartphone.
