Microsoft has announced that its Bing app for the iPhone has been downloaded more than one million times to date.
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Bing looks set to raise the stakes against Google, according to Microsoft senior vice-president for online audiences Yusuf Mehdi.
Reuters reported this week that the pending deal Microsoft has with Yahoo to take over that company’s search engine functionality will help it over the all-important 30% threshold.
Microsoft has announced the expansion of its Bing search deal with Facebook, including plans to bring the benefits of the alliance to the international market.
Writing in a blog post, Jon Tinter, general manager of Bing, reveals that the two entities aim to roll out their joint work to countries outside of the US.
Microsoft has released a free Search Engine Optimisation Tool called SEO Toolkit.
The SEO Toolkit gives detailed analysis of your site and search engine-friendly suggestions can help improve the relevance of your website in search results.
Microsoft and Apple are reportedly discussing the possibility of changing the iPhone’s default search engine from Google to Bing. Such a change could have dramatic implications in the rapidly-expanding mobile search marketplace.
BusinessWeek quotes anonymous sources as saying that “talks have been under way for weeks,” and that Microsoft was a “pawn” in the deepening feud between Apple and Google. The competition has been cracnked up since Google launched its Android OS and Nexus One smartphone.
